Because TI is a big professional event for everybody in DotA. Why would anyone have to pay to watch that ingame?
We're driving DotA with Valve, while other tourmanents are droven by their X.
Because the tournament we're watching for free has already cost the users about 10+ million so it would be fairly rotten to charge for it. Also smaller tournaments are funded by the tickets sales as well as a percentage going to the overall prize pool most of the time.
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Go Liquid <3